It is better to sell a large number of cars at a reasonably small margin than to sell fewer at a large margin of profit…It enables a large number of people to buy and enjoy (the car) and gives a large number to men employment at good wages. Those are two aims I have in life.” — Henry Ford
“Satisfied customers are apathetic. Loyal customers will be your advocate.” — Jeffrey Gitomer
“Everybody brings in the business, serves the customers and increases profits.” — Patricia Fripp
“Business success comes from identifying and targeting specific customer groups or market segments for your product or service.” — Brian Tracy