The Motivation to Achieve


Years ago, a young mother about to go out with her husband prepared to feed their baby before they left. The husband became impatient as she started her daily routine of mashing vegetables through a strainer. Tired of him standing over her with the car keys in one hand and the other hand on the door knob, she turned the task over to him. Within a few minutes, the strainer, peas, carrots, and bowl ended up in his lap. As he changed clothes, he reasoned that there must be a better way to prepare baby food and that there must be a lot of frustrated parents who didn’t enjoy the monotony of straining fruit and vegetables three times a day. Soon, they began discussing the idea of designing machinery to strain the food in a factory and sell it already prepared.

Fortunately, the young father and his dad owned a small canning plant, but it was difficult to sell the older man on the concept. One mistake that harmed a child would destroy everything it had taken them a lifetime to build.

And what about the expense of marketing surveys, developing and financing new machinery, packaging, getting stores to accept the products, and getting parents to buy something totally new at a price that would be both affordable and profitable? You’ve been through this in your own organization or family when someone comes up with an idea that colors outside the lines! I see you’re nodding affirmatively.

The risk was enormous, but in the end, they went forward with their idea because it filled a need they understood firsthand. They had the skills and experience. And the market was so vast that the positive benefits far outweighed the negative factors. One year after Dan Gerber dumped the strainer of cooked vegetables into his lap, the Gerber Products Company introduced its first five baby foods to the market. The point of the story is that, so often, an idea becomes a goal when we realize it meets a need in our own lives and the lives of others. Our motivation to achieve this goal is dependent upon how strong our need is and whether or not we have the determination, optimism and toughness to follow through and bring our ideas to fruition.

—Denis Waitley

Procrastination Doesn't Make Perfect by Denis Waitley
Perfectionists are often great procrastinators. Having stalled until the last minute, they tear into a project with dust flying and complaints about insufficient time. Perfectionist-procrastinators are masters of the excuse that short notice kept them from doing the quality job they could have done.

But that’s hardly the only variety of procrastination—which is one of my own favorite hiding places when I try to blame external conditions instead of myself for some difficulty. Mine comes with a gnawing feeling of being fatigued, always behind. I try to tell myself that I’m taking it easy and gathering my energies for a big new push, but procrastination differs markedly from genuine relaxation—which is truly needed. And it saves me no time or energy. On the contrary, it drains both, leaving me with self-doubt on top of self-delusion.

We’re all very busy. Every day we seem to have a giant to-do list of people to see, projects to complete, e-mails to read, e-mails to write. We have calls to answer and calls to make, then more calls to people with whom we keep playing voice-mail tag.

Henri Nouwen’s classic book Making All Things New likens our lives to “overstuffed suitcases that are bursting at the seams.”

Feeling there is forever far too much to do, we say we’re really under the gun this week. But working hard or even heroically to solve a problem is little to our credit if we created the problem in the first place. When most people refer to themselves as being under the gun, they want to believe, or do believe, that the pressures and problems are not of their own making. In most cases, however, the gun appeared after failure to attend to business in good time. Instead of being proactive early, they procrastinated until the due date became a crisis deadline.

By the Inch Life’s a Cinch, by the Yard It’s Hard
One of the best escapes from the prison of procrastination is to take even the smallest steps toward your goals. People usually procrastinate because of fear and lack of self-confidence and, ironically, become even more afraid when under the gun. There are many ways to experiment and test new ground without risking the whole ball game on one play.

Experience has shown that when people go after one big goal at once, they invariably fail. If you had to swallow a 12-ounce steak all at once, you’d choke. You have to cut the steak into small pieces, eating one bite at a time. So it is with prioritizing. Proactive goal achievement means taking every project and cutting it up into bite-sized pieces. Each small task or requirement on the way to the ultimate goal becomes a mini-goal in itself. Using this method, the goal becomes manageable. When mini-mistakes are made, they are easy to correct. And with the achievement of each mini-goal, you receive reinforcement and motivation in the form of positive feedback. As basic as this sounds, much frustration and failure is caused when people try to “bite off more than they can chew” by taking on assignments with limited resources and impossible timeline expectations.

Two major fears that sire procrastination are fear of the unknown and fear of rejection or looking foolish. A third fear—of success—is often overlooked. Many people, even many executives, fear success because it carries added responsibility that can seem too heavy to bear, such as setting an example of excellence that calls for additional effort and willingness to take risks. Success without adequate self-esteem or the belief that it is deserved also can create feelings of guilt and the result is only temporary or fleeting high achievement. Playing it safe can seem more tempting than a need to step forward with determination to do it now and do it right.

In the next issue, I’ll give you 10 ideas to help you move from procrastination to proactivation! —DW

Legendary personal development icon Jim Rohn had the unique ability to bring extraordinary insights to ordinary success principles and life experiences. Check out the Jim Rohn Exceptional Life Set, a special limited-time offer of Jim Rohn programs that includes hours of powerful lessons that will improve your outlook and move your life toward the exceptional! Click here for more info or to order.


3. Seeds of Greatness
Attitude Is the Edge by Denis Waitley
At the world-class level, talent is nearly equal. On the PGA tour only a few strokes for the year separate the top money winners in golf from the rest of the players. In baseball, the American and National League batting champions hit safely about 20 or 30 more times in an entire season than those below the top ten. In the Olympic Games, the difference between the gold-medal winner in the one hundred meter dash and the fourth place, non-medal winner is less than two-tenths of a second.

What’s true in sports is also true in our business and personal lives. There is only a fractional difference between winners in life and those who merely exist. The difference is attitude under pressure. It’s the winner’s edge.

The Edge is not a gifted birth. The world is full of wasted talent.

The Edge is not academic degrees. Education is important, but the world is full of educated misfits.

The Edge is not luck. If it were, Las Vegas would be a ghost town.

The Edge is not capital. Many of today’s self-made multimillionaires started building their fortunes with under $5,000.

The Edge is all attitude. Attitude, not aptitude, is the criterion for success.

Attitude Is Everything by Jim Rohn
The process of human change begins within us. We all have tremendous potential. We all desire good results from our efforts. Most of us are willing to work hard and to pay the price that success and happiness demand.

Each of us has the ability to put our unique human potential into action and to acquire a desired result. But the one thing that determines the level of our potential—that produces the intensity of our activity and predicts the quality of the result we receive—is our attitude.

Attitude determines how much of the future we are allowed to see. It decides the size of our dreams and influences our determination when we are faced with new challenges. No other person on earth has dominion over our attitude. People can affect our attitude by teaching us poor thinking habits or unintentionally misinforming us or providing us with negative sources of influence, but no one can control our attitude unless we voluntarily surrender that control.

No one else “makes us angry.” We make ourselves angry when we surrender control of our attitude. What someone else may have done is irrelevant. We choose, not they. They merely put our attitude to a test. If we select a volatile attitude by becoming hostile, angry, jealous or suspicious, then we have failed the test. If we condemn ourselves by believing that we are unworthy, then again, we have failed the test.

If we care at all about ourselves, then we must accept full responsibility for our own feelings. We must learn to guard against those feelings that have the capacity to lead our attitude down the wrong path and to strengthen those feelings that can lead us confidently into a better future.

If we want to receive the rewards the future holds in trust for us, then we must exercise the most important choice given to us as members of the human race by maintaining total dominion over our attitude. Our attitude is an asset, a treasure of great value, which must be protected accordingly. Beware of the vandals and thieves among us who would injure our positive attitude or seek to steal it away.

Having the right attitude is one of the basics that success requires. The combination of a sound personal philosophy and a positive attitude about ourselves and the world around us gives us an inner strength and a firm resolve that influences all the other areas of our existence.