MARKETING

"There are two types of people to market to, those who know and love you, and those who never heard of you." -- Patricia Fripp

"Exposure plus 95 cents might buy you a decent cup of coffee.  The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others." -- Bob Burg

"Achieve mega-credibility by backing your products and services with guarantees and assurances." -- Brian Tracy
"Ninety percent of the success of any product or service is its promotion and marketing." -- Mark Victor Hansen


IN THEIR OWN WORDS

I like familiarity. In me it does not breed contempt. Only more familiarity.
Gertrude Stein

I like to believe that I try to make things simple to understand. And frankly, if I can understand it, then I figure everybody else can understand it.
Jack Valenti